Last Updated: April 13, 2022
Adjafrica offers the opportunity to use its pixel technology to both publishers of content on the Adjafrica Platform and users of Adjafrica’s advertising services (the “Ad Services”). Publishers or advertisers may embed Adjafrica’s pixels (“Pixels”) on their website and pages, subject to compliance with Adjafrica’s terms of service for uses of its Pixels and other guidelines (“Pixel Terms”). The Pixels allow us to collect browsing information across sites and help us to make the ads and content we display on the Adjafrica Platform more relevant to users. The Pixels also allow us to provide information to publishers or advertisers on the Adjafrica Platform about how viewers engage with their content or advertisements and how to reach the most interested audience.
What Do Our Pixels Collect?
Our Pixels collect IP address and location, date and time stamp, user agent, cookie IDs (if applicable), URL, time zone, and other browser-level data or cookie data. In addition, as explained in our Privacy Policy, users of our Ad Services may be able to choose to submit other information to reach specific audiences for their campaigns or help measure their campaign performance.
We may also use Pixels (and cookies and other features) to help us display ads and personalized content on the Adjafrica Platform and for a number of other purposes, such as to stop you from seeing the same ad or content repeatedly, to show ads or content that are likely to be more relevant (i.e., based on websites you have visited), to maintain records of the ads or content we display, and to track conversion rates (e.g., when a user of the Adjafrica Platform clicks on an ad and is transferred to the advertiser’s website).
Adjafrica will use data from Pixels for ad or content optimization only after such data has been aggregated with other data collected from advertisers or other third parties or otherwise collected on Adjafrica.
What About Children and Other Sensitive Information?
Users of our Pixels are prohibited from using our Pixels on child-directed sites and services or to otherwise use Pixels to collect or transmit information about children under 13, financial information, health information, other sensitive data or sensitive information, or any information that is prohibited from being collected.
How Do I Know When Third-Party Sites are Sharing Information?
Users of our Pixels are required to provide prominent notice of, and obtain any required consent to, the following:
● that information will be collected by third-party pixels, cookies, web beacons, and other storage technologies on their website, app, or online services, as well as a description of such information;
● that such information may be combined with similar information collected across third-party sites, services, and mobile apps; and
● that such information may be used for targeting ads or providing measurement services.
What Do You Share With Third Parties?
We may share aggregate statistics, metrics, and other reports about the performance of their ads or content on the Adjafrica Platform, such as the number of unique user views, demographics about the users who saw their ads or content, conversion rates, and date and time information. We may also allow publishers or advertisers to use pixels on the Adjafrica Platform in order to collect information about the performance of their content or ads. Our Pixel Terms prohibit publishers and users of our Ad Services from combining any information obtained in connection with their use of the Pixels with personally identifiable information for any purpose.
What Are My Choices?
To opt-out of tracking via the Adjafrica Pixels, please visit this page. Opting out of Pixels tracking may impact our ability to personalize ads and content tailored to your interests. This setting is tied to your cookies, and, unless you are logged in to the Adjafrica Platform, will only be effective on the browser for which you have performed the opt-out.
We may also work with third-party advertising service providers who assist us in delivering more relevant ads. Please review our Cookie Policy for more information about their use of cookies and your opt-out choices regarding them.