Adventurejunkies.africa Advertising
Adventurejunkies.africa was established in 2014 as a resource for outdoor and travel enthusiasts and has since grown to be one of Africa’s most valued “go-to” websites for anyone researching their next hike, ski, camping, or safari holiday…. see our website user reviews.
Not only do people research their next destination, but they also research & book other services via Adventurejunkies.africa including:
- Accommodation.
- Airport shuttles & car rentals.
- Hiking & camping equipment rentals.
- Guided hike tours including camping & safari tours.
- Activities such as snowmobiling & dog sled tours.
They are also starting to short-list things like:
- Other activities to do when they get there.
- Where to eat and go out at night as outdoor enthusiasts, and.
- Where to go to buy that special hiking boot, bag, ski jacket, or holiday memento.
Visitor Stats
Adventurejunkies.africa currently receives around 800k visits from 600k unique visitors annually from people actively researching their next hike, tour, safari, or outdoor activity within the African continent.
Users by Geographic location
| South Africa / Africa | 30 % |
| USA /CAD | 20 % |
| AUS / NZ | 15 % |
| ASIA | 15 % |
| UK/ EUR | 10 % |
| Other | 10 % |
We are happy to provide more detail on this if you are interested in targeting a specific audience.
Advertising on Adjafrica.com
If you have a product or service related to the outdoor industry, Adventurejunkies.africa could be an ideal place to add to your marketing mix.
Whilst we don’t do weather reports and things that generate a lot of repeat visits, we have a very highly targeted audience that may be actively seeking your product or service.
Adventurejunkies.africa can provide a number of affordable ways of promoting your brand and attracting qualified visitors to your website.
Please note, that we are only interested in advertisers that have products / services that are relevant and/or topically aligned with the pages on which we place the ads.
Advertising Options
Ad Listings
Whilst Adventurejunkies.africa isn’t huge on traffic volumes, it provides very highly targeted advertising on pages that relate to what a user is looking for.
For example, people who arrive at this page are specifically looking to buy a compass, learn how to read a topo map or possibly find someone to teach them how to read a topographic map in exchange for a fee: https://adventurejunkies.africa/how-to-read-and-use-a-topographic-map/.
Ad Listings are charged at a “Cost-Per-Click” rate (which varies depending on the product/service being offered) or a “flat monthly/quarterly/annual fee” per listing.
These ad listings can be targeted to specific geographic audiences as well.
Please contact us for rates and details for your specific requirements.
Rotating Banner Ads
If you are looking to more broadly advertise your product/service to heighten brand awareness, generate qualified visits to their website, and acquire new leads and customers, we offer rotating banner ads on a CPM (cost per 1,000 gross views) basis.
Rotating banner ads are image-based ads that appear in a prominent position on all content pages of Adjafrica.com; e.g. https://adventurejunkies.africa/adjafrica-events/. We also run internal banner ads in these positions however links from these banner ads are directed to your website.
The ads are served via a third-party ad server and work as follows…Audience Control:
- Select one or more regions (zones) on Adjafrica.com to target people who are more likely to be interested in your services
- Select the location of your audience where you want your ad(s) to appear
- For example, you might just want your ad to appear on our Johannesburg pages and only display to people browsing from Gauteng, or you might want to target all the South Africa pages and show your ads to everyone apart from people in Southern Africa / Africa.
Campaign Management:
We will set up your account and create your first campaign and then send you a login so you can manage your own ads and campaigns (or you can just let the campaign we set up run and you have the ability to tweak it):
- Audience targeting
- Daily budget
- Ad creative
Banner Ad Size:
300 H x 240 W pixels
You can supply the artwork or we will create a banner for free.
An example of the banner ads in action can be seen here (top right): https://adventurejunkies.africa/adjafrica-events/